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SOBCO participated in the Iranian New Year's Festival, Nowruz which was held on
March 14, 2005 in Beverly Hilton Hotel, in Beverly Hills. Roughly 2,000 people
participated in the event. Persian food, and music was provided by the host, which
was Iranian-America Parents Association. Several companies presented their goods
and services. SOBCO had a booth and presented its exclusive rugs and kilims (flat
weaves with no pile). Since the rugs were made with hand spun wool and vegetable
dye and were nature and user friendly, they received a very well reception and
welcome from the visitors. Sales was good and many good contacts were made.
Iranian New Year Festival